|Basically, I really want to put all my cards there on the table||I never once mention where I am in the speech, or have a preview or anything like that|
|We're going to walk through a few sample arrangement patterns, but you need to make decisions based on your audience||If so, I don't necessarily have to put them into the speech, that audience knows it|
Both highlight the logic that I hope will move this particular audience.
|Some of these issues, the audience may already know||She was a presidential speechwriter, now she's a newspaper columnist|
|I don't want the audience to miss some core logic of the speech||Now in those cases, I'm going to highlight transitions, I'm going to use those signpost words first, second, so on, so forth|
What are the cures and consequences? She points out that problem with clincher lines is they're often delivered like clincher lines and the audience can feel the manipulation, and they often reject it.17
|Stock issues can help you get there, but arrangement is key||It doesn't mean though, don't have pathos|
|Now, once that we're certain that the logic is solid, then we can start adding moving language to sharpen that argument||If it's a friendly audience, I build to the call to action, it feels more like a sermon|